Tag
BCG matrix
2articles
November 2026
2 articles on this page
Corporate finance10 min readInternal capital markets: does a group allocate its own cash well?
For a CFO or owner dividing the investment budget across several businesses. Head office has control rights a bank lacks, so it can pick winners, but one model suggests weak divisions can lobby their way to extra capital. Both sides, plus a table for questioning your own budget.
- Corporate finance10 min read
Unilever and ice cream: the BCG matrix as a capital tool, not a verdict
For a finance director or owner of a multi-line group deciding where the next dong of capital goes. The BCG matrix ranks units by market growth and relative share to allocate cash, but it cannot explain why Unilever separated its ice cream.