Management theory, retold through Vietnamese business problems.
I am Lê Quốc Khôi, Director of KDIGI and an MBA student at the University of Greenwich. Here I write up each framework I learn, test it on a real business and explain how I went about the scholarship search.
- Topics
- 13
- Frameworks covered
- 223
- Languages
- VI · EN-GB
Three ways in, depending on why you are here
Management theory
Strategy, finance, supply chain, marketing, change management… One framework per article: the question it answers, when to use it, and how it holds up on a Vietnamese business.
Explore the knowledge map
Life on the MBA
How I study, how group work really goes, and what is worth the effort and what is not. There is also a section for anyone still choosing a programme.
Read my notes
Scholarships and interviews
Applications, essays and interviews: what I prepared and what I actually said.
See what I learnt13 topics, from strategy to scholarships
Each topic has a page of its own that leads into its articles.
- 01
Strategy & leadership1 article - 02
Entrepreneurship & innovationNo articles yet - 03
Marketing & salesNo articles yet - 04
Corporate financeNo articles yet - 05
Supply chain & operationsNo articles yet - 06
Data & analyticsNo articles yet - 07
Change managementNo articles yet - 08
Ethics & corporate governanceNo articles yet - 09
AI for leadersNo articles yet - 10
Business consultingNo articles yet - 11
The MBA journeyNo articles yet - 12
Scholarship huntingNo articles yet - 13
Choosing an MBANo articles yet
Latest articles
Every framework, case, glossary term and source has a page of its own
Articles only mention them briefly. Open the page to go deeper: the definition, how to use it, Harvard references with DOI links, and every article that draws on it.
Open the libraryOpen a framework
Each page gives the question the framework answers, when to use it and when not to, and every article that uses it.
- Berle and Means (1932); Jensen and Meckling (1976); Shleifer and Vishny (1997); counter-view in Donaldson and Davis (1991)Agency theory versus stewardship theoryWhy monitor managers, and when is monitoring unnecessary?
- Dwork et al., 2012; Kleinberg et al., 2017; Binns, 2018Algorithmic fairness metricsWhat does 'fair' mean in a machine-learning model, and why can't we have everything at once?
- Ansoff, 1957; Ansoff, 1965Ansoff matrixShould growth come from existing or new products in existing or new markets, and how does risk rise?
- Henderson, 1970BCG growth–share matrixAcross a portfolio of businesses, which should receive investment, be held or be harvested?
- Kaplan and Norton, 1992Balanced scorecardFrom which perspectives do we measure performance so we do not trade long-term capability for short-term profit?
- Aritzeta, Swailes and Senior, 2007Belbin team rolesDoes the team cover action, people and thinking roles?
- Yesiloglu and Costello, 2020Brand advocacy ladderHow does a satisfied customer become a vocal advocate?
- See all 223 frameworks
I applied for an MBA scholarship and was awarded it
In May 2025 I applied for a scholarship on the MBA Global programme at Greenwich Vietnam, and I was awarded it. I am now close to finishing the programme. I have written up the application, the essay and the interview, so you do not have to work it out from scratch.
This is my personal site. It is not an official University of Greenwich channel, and the university has neither reviewed nor funded anything published here.
Lê Quốc KhôiDirector, KDIGI
A business owner who went back to school
I am Director of KDIGI and I am studying for an MBA. Every theory I read comes with one question: does this help a small business in Vietnam?