Tag
Competitive advantage
2articles
November 2026
2 articles on this page
Strategy & leadership11 min readVRIO is not a rubber stamp: a negative result is still a result
For owners and managers about to put money behind a SWOT "strength". The short answer: take it through four gates (value, rarity, cost to imitate, organisation) and record what the evidence supports, including "parity" or "not enough evidence".
Strategy & leadership11 min readPorter without a strategy department: three tools, one choice
For owners of small firms whose customers keep pushing prices down and who have nobody to do strategy full time. Four working sessions chain Porter's five forces, generic strategies and value chain into one choice of advantage, with a hypothetical example.