Recurring revenue and the problem of customers who leave
For an owner thinking of moving from one-off sales to a monthly fee. The short answer: the size of your subscriber base depends on churn as much as on new sign-ups. The post has a break-even calculation, Dish Network and Sirius XM data, and the Starbucks Rewards case.
#recurring-revenue#customer-churn#subscription-model#customer-lifetime-value#starbucks
