Diversification
3articles
November 2026
3 articles on this page
Strategy & leadership10 min readDoes diversifying M&A create value? Reading three papers
For an owner or director weighing the purchase of a company outside the core business. The straight answer: the three papers in the library cannot settle whether it pays, but they show what to doubt and what to ask before you buy.
Corporate finance10 min readInternal capital markets: does a group allocate its own cash well?
For a CFO or owner dividing the investment budget across several businesses. Head office has control rights a bank lacks, so it can pick winners, but one model suggests weak divisions can lobby their way to extra capital. Both sides, plus a table for questioning your own budget.
Marketing & sales10 min readAnsoff matrix: four growth paths and why diversification costs most
For a commercial lead or owner with a growth target next year and four options on the table. The Ansoff matrix sorts them by whether the product and the market are existing or new. Diversification needs the most evidence because you know neither the product nor the customer.