Whopper Detour through Berger and Milkman: what fits, what doesn't
For a marketing lead or small-chain owner weighing a campaign that needles a rival. This sets Whopper Detour beside Berger and Milkman's study of what gets shared, and says plainly where the two sources do not measure the same thing.
#viral-marketing#word-of-mouth#burger-king#geo-conquesting#consumer-psychology
