Tag
Market entry
2articles
November 2026
2 articles on this page
Marketing & sales11 min readSTP for a new market: choose the customer first, then the promise
For an owner or commercial lead drafting an entry plan for a new city on a small marketing budget. It reads two Green SM press releases (Vietnam 2023, Denmark 2026) and Smith's 1956 article, then gives a table from segments to a positioning statement.
Strategy & leadership11 min readPESTEL is not a checklist: UK mobile-platform regulation
For a founder or developer planning to launch an app or payments product in the UK. Instead of filling six PESTEL boxes, the post takes one dated legal event, shows which of Porter's forces it moves and which decision on price or launch date changes with it.