Tag
Market selection
2articles
November 2026
2 articles on this page
Strategy & leadership14 min readWeighted scoring with a sensitivity check: pick a market, then change the weights
For an owner choosing between a few markets with a scorecard. Write the weights down first, add up the scores, then change the weights to see whether the winner holds. An invented example and the 1988 Nirex case show how easily a winner can change.
- Strategy & leadership13 min read
Which market next: CAGE ranks them, Uppsala sizes the step
For an owner who already sells in one foreign country and must pick the second. The short answer: rank the candidates by distance with CAGE, then size the first step by what you know and what you can afford to lose, as the Uppsala model says.