Platforms and the chicken-and-egg problem: which side first?
For anyone building an app or marketplace that links two groups, such as repairers and householders. Without customers the repairers do not come, and without repairers the customers do not; a study of three start-ups shows three ways to start, and what each costs.
#platform-business-model#chicken-and-egg#network-effects#minimum-viable-platform#entrepreneurship
