Misleading advertising breaks markets, not only ethics
For an owner or marketing lead signing off a claim before it goes out. "It is unethical" tends to lose the argument in a meeting, while Heath's case goes to the reason profit is allowed at all. Includes the Volkswagen case as the US Department of Justice described it, and a four-question test.
#market-failure#information-asymmetry#externality#misleading-advertising#business-ethics
