Tag
Netflix
2articles
November 2026
2 articles on this page
Data & analytics10 min readNetflix: data or gut? Reading the two original papers
For owners and managers who hear that Netflix runs on data, or on instinct. The two original papers show the question hides the main point: data answers a few very narrow questions, while people choose the questions and the yardstick.
Marketing & sales9 min readPersonalisation or customisation: who holds the controls?
For a marketing lead or online shop owner who wants every customer to see something different. The two differ in who decides, and a Share a Coke bottle with a name on it fits neither box cleanly.