Tag
OLI paradigm
2articles
November 2026
2 articles on this page
Strategy & leadership10 min readDunning's OLI: invest abroad or export?
For a CEO or board weighing a plant abroad against exporting. The short answer: direct investment needs all three of Dunning's advantages, not "one or more", while withdrawing needs only one of them to be missing.
- Strategy & leadership10 min read
Export, license or invest: choosing a foreign market entry mode
For an SME owner or sales director who has just had a first enquiry from abroad. The short answer: test the three OLI advantages first, then pick the mode by how much control you need and how much capital you can afford to lose.