Five pricing strategies: a choosing table for a small firm's launch
For a small workshop about to sell a new product without knowing what to charge. Kotler, Armstrong and Opresnik name three viewpoints to weigh together (value, cost, rivals) and two for new products (skimming, penetration). The post turns them into a table and rules, with a hypothetical example.
#pricing-strategy#penetration-pricing#value-based-pricing#marketing-mix#product-launch
