Tag
SWOT
2articles
November 2026
2 articles on this page
Strategy & leadership11 min readVRIO is not a rubber stamp: a negative result is still a result
For owners and managers about to put money behind a SWOT "strength". The short answer: take it through four gates (value, rarity, cost to imitate, organisation) and record what the evidence supports, including "parity" or "not enough evidence".
- Strategy & leadership9 min read
From SWOT to TOWS: turning analysis into choices
For owners and managers with a SWOT chart on the wall and no idea what to do next. The TOWS matrix pairs each strength and weakness with an opportunity or threat to produce options. This post goes from a 15-item SWOT to three jobs for the next 90 days, through a hypothetical garment workshop.