Tag
Uppsala model
2articles
November 2026
2 articles on this page
Strategy & leadership13 min readWhich market next: CAGE ranks them, Uppsala sizes the step
For an owner who already sells in one foreign country and must pick the second. The short answer: rank the candidates by distance with CAGE, then size the first step by what you know and what you can afford to lose, as the Uppsala model says.
Strategy & leadership9 min readBorn global or Uppsala steps: which path fits a Vietnamese SME?
For an SME owner or founder who already has customers abroad and is torn between moving fast and moving step by step. The short answer: it depends on whether your asset copies at almost no cost and whether your team knows the target market.