Case

The Coca-Cola Company (USA)

An example of layered protection: a secret formula, brand and trade marks; the company dates from 1886.

Industry
Beverages
Frameworks applied
Map of six intellectual property rights
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Map of six intellectual property rightsWhen a business owner is about to launch a new product, brand or design, which right protects that intellectual property, and is it automatic or does it need registering?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. The Coca-Cola Company (n.d.) Coca-Cola history.No DOIcoca-colacompany.comSource page