Case
Disney's serial acquisitions
Disney announced the Marvel Entertainment purchase on 31 August 2009 and completed it on 31 December 2009, and announced the per-share value of the 21st Century Fox deal on 19 March 2019.
- Industry
- Media and entertainment
- Frameworks applied
- Post-acquisition integration stylesAnsoff matrix

Frameworks applied
This case is read through the frameworks below.
- Post-acquisition integration stylesHaving just bought a company, should the acquirer's leadership absorb, preserve, combine symbiotically or merely hold it, weighing strategic interdependence against target autonomy?
- Ansoff matrixWhen sales stall, should a business owner seek growth from existing or new products in existing or new markets, and how much risk does each path carry?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- The Walt Disney Company (2009) Disney completes Marvel acquisition. The Walt Disney Company press release.No DOIthewaltdisneycompany.comSource page
- The Walt Disney Company (2019) Disney and 21st Century Fox announce per-share value in connection with $71 billion acquisition. The Walt Disney Company press release.No DOIinvestors.thewaltdisneycompany.comSource page