Case
Ford (UK and Europe)
In November 2024 Ford announced about 800 job cuts in the UK and about 4,000 in Europe, citing weak demand for electric cars. Used to analyse change driven by a market shock and its effect on trust.
- Industry
- Automotive
- Frameworks applied
- Kanter's ten reasons people resist change

Frameworks applied
This case is read through the frameworks below.
- Kanter's ten reasons people resist changeWhen staff push back on a planned change, how can a manager tell what they fear losing and respond to each concern?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Leggett, T. (2024) Ford cuts 800 jobs claiming weak demand for electric cars. BBC News.No DOIbbc.comSource page