Case
JD Sports: expanding into the US through Finish Line (2018) and Hibbett (2024)
JD Sports Fashion, founded in 1981 with one store in Bury, Greater Manchester, ended its year to 1 February 2025 with 4,850 stores and revenue of £11,458 million, up 10.2% (Annual Report 2025). In March 2018 it agreed to buy the US retailer Finish Line for $558 million in cash (CNBC). On 25 July 2024 the group acquired 100% of Hibbett for $1,077 million; Hibbett and Courir added 1,485 stores and £852 million of revenue in the year (Annual Report 2025).
- Industry
- Sports retail (UK)
- Frameworks applied
- Foreign market entry modesPost-acquisition integration styles

Frameworks applied
This case is read through the frameworks below.
- Foreign market entry modesWhen a business owner is about to take a product abroad, should they export, license, form a joint venture or invest directly to balance control, commitment and risk?
- Post-acquisition integration stylesHaving just bought a company, should the acquirer's leadership absorb, preserve, combine symbiotically or merely hold it, weighing strategic interdependence against target autonomy?
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- CNBC (2018) Britain's JD Sports gets foot in US with $558 million Finish Line buy. CNBC.No DOIcnbc.comSource page
- JD Sports Fashion Plc (2025) Annual Report & Accounts 2025: Strong and Agile. Bury: JD Sports Fashion Plc (Annual Report & Accounts).No DOIjdplc.comSource page