Case

Starbucks, Australia withdrawal

In its fiscal 2008 annual report Starbucks committed to closing 61 stores in Australia. The BBC reported on 4 August 2008 that, eight years after entry, the chain had closed 61 of its 85 shops there, citing financial and cultural pressures.

Industry
Food and beverage
Frameworks applied
Foreign market entry modes
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Frameworks applied

This case is read through the frameworks below.

  • Foreign market entry modesWhen a business owner is about to take a product abroad, should they export, license, form a joint venture or invest directly to balance control, commitment and risk?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. BBC News (2008) Shunned Starbucks in Aussie exit (4 August 2008). BBC News.No DOInews.bbc.co.ukSource page
  2. Starbucks Corporation (2008) Fiscal 2008 annual report. Seattle: Starbucks Corporation.No DOISource page