Case

Tesco's exit from the US (Fresh & Easy)

On 17 April 2013 Tesco announced it would leave the US market, where it operated the Fresh & Easy chain (BBC News). It can illustrate a failed foreign entry.

Industry
Retail
Frameworks applied
Foreign market entry modesIntegration–responsiveness grid
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Foreign market entry modesWhen a business owner is about to take a product abroad, should they export, license, form a joint venture or invest directly to balance control, commitment and risk?
  • Integration–responsiveness gridWhen a leadership team takes its products into several foreign markets, should it standardise globally, adapt to each country, or combine both?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. BBC News (2013) Tesco profits fall as supermarket pulls out of US. BBC News.No DOIbbc.comSource page