Case

Apple and Google under UK digital-markets law

The Digital Markets, Competition and Consumers Act 2024 gives the Competition and Markets Authority power to designate firms with strategic market status. On 22 October 2025 the CMA confirmed Apple and Google have that status in mobile platforms.

Industry
Mobile platforms
Frameworks applied
PESTLE analysisFive forces
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Frameworks applied

This case is read through the frameworks below.

  • PESTLE analysisBefore entering a new market or industry, which political, economic, social, technological, legal and environmental forces could change the outlook for a business owner?
  • Five forcesBefore entering or expanding in an industry, how can a business owner tell whether it can stay profitable over time, and which competitive forces squeeze margins most?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Competition and Markets Authority (2025) CMA confirms Apple and Google have strategic market status in mobile platforms (22 October 2025).No DOIgov.ukSource page
  2. UK Parliament (2024) Digital Markets, Competition and Consumers Act 2024.No DOIlegislation.gov.ukSource page