Case

Unilever 2024: job cuts and ice-cream separation

In March 2024 Unilever announced about 7,500 job cuts and a separation of its ice-cream business (Sky News, BBC, The Independent). An example of divestment to sharpen a portfolio.

Industry
Consumer goods
Frameworks applied
BCG growth–share matrix
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Frameworks applied

This case is read through the frameworks below.

  • BCG growth–share matrixWhen allocating cash across several business units, which should a group's leadership invest in, hold, harvest or divest?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. BBC News (2024) Unilever to cut 7,500 jobs and spin off ice cream business. BBC News.No DOIbbc.comSource page
  2. Sillars, J. (2024) Marmite maker Unilever to cut 7,500 jobs. Sky News.No DOInews.sky.comSource page