Case

Vietnam's record tourism year

International arrivals to Vietnam reached nearly 21.2 million in 2025, up more than 20.4% on 2024 and the highest on record, according to the national tourism authority.

Industry
Tourism
Frameworks applied
Scenario planningMacro-to-micro causal chain
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Frameworks applied

This case is read through the frameworks below.

  • Scenario planningBefore committing to a long-term investment in a volatile industry, which plausible futures should the leadership team test its strategy against to see if it holds?
  • Macro-to-micro causal chainWhen growth, exchange rates or wages shift, which causal chain should a small business owner trace to see how revenue and margin will be hit?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Vietnam+ (2026) Int'l tourist arrivals to Vietnam hit new record in 2025, up over 20%.No DOIen.vietnamplus.vnSource page