Framework
Pecking order theory
The question it answers
When a new project needs funding, should the CFO use retained earnings, take on debt or issue new shares, and why do shares usually come last?
- Origin
- Myers and Majluf (1984); Myers (1984)
- Diagram type
- Process by phase
- Level of analysis
- Firm
- Topics
- Corporate finance

Diagram
Pecking order theory
- Order of funding
- Retained earningsNo signalling problem
- DebtMild signal
- New equityInvestors read it as bad news; leverage is the sum of funding gaps, not a target ratio
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Myers, S.C. (1984) ‘The capital structure puzzle’, Journal of Finance, 39(3), pp. 575–592.doi:10.2307/2327916Source page
- Myers, S.C. and Majluf, N.S. (1984) ‘Corporate financing and investment decisions when firms have information that investors do not have’, Journal of Financial Economics, 13(2), pp. 187–221.doi:10.1016/0304-405x(84)90023-0Source page