E-customization
Ansari (2003)
- Authors
- Asim Ansari, Carl F. Mela
- Year
- 2003
- Published in
- Journal of Marketing Research
- Ansari, A. and Mela, C.F. (2003) ‘E-customization’, Journal of Marketing Research, 40(2), pp. 131–145.doi:10.1509/jmkr.40.2.131.19224DOI checked against doi.org