Putting one-to-one marketing to work: personalization, customization, and choice
Arora et al. (2008)
- Authors
- Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang
- Year
- 2008
- Published in
- Marketing Letters
- Arora, N. et al. (2008) ‘Putting one-to-one marketing to work: personalization, customization, and choice’, Marketing Letters, 19(3-4), pp. 305–321.doi:10.1007/s11002-008-9056-zDOI checked against doi.org