What makes online content viral?
Berger (2012)
- Authors
- Jonah Berger, Katherine L. Milkman
- Year
- 2012
- Published in
- Journal of Marketing Research
- Berger, J. and Milkman, K.L. (2012) ‘What makes online content viral?’, Journal of Marketing Research, 49(2), pp. 192–205.doi:10.1509/jmr.10.0353DOI checked against doi.org