Consumer heterogeneity and paid search effectiveness: a large scale field experiment
Blake et al. (2014)
- Authors
- T. Blake, C. Nosko, S. Tadelis
- Year
- 2014
- Published in
- NBER Working Paper 20171
- Publisher
- National Bureau of Economic Research
- Blake, T., Nosko, C. and Tadelis, S. (2014) Consumer heterogeneity and paid search effectiveness: a large scale field experiment. Cambridge, MA: National Bureau of Economic Research (NBER Working Paper 20171).doi:10.3386/w20171DOI checked against doi.org