More than meets the eye: the functional components underlying influencer marketing
Campbell (2020)
- Authors
- Colin Campbell, Justine Rapp Farrell
- Year
- 2020
- Published in
- Business Horizons
- Campbell, C. and Farrell, J.R. (2020) ‘More than meets the eye: the functional components underlying influencer marketing’, Business Horizons, 63(4), pp. 469–479.doi:10.1016/j.bushor.2020.03.003DOI checked against doi.org