Managing the sales transformation process in B2B: between human and digital
Corsaro (2021)
- Authors
- Daniela Corsaro, Isabella Maggioni
- Year
- 2021
- Published in
- Italian Journal of Marketing
- Corsaro, D. and Maggioni, I. (2021) ‘Managing the sales transformation process in B2B: between human and digital’, Italian Journal of Marketing, 25(1-2), pp. 25–56.doi:10.1007/s43039-021-00025-wDOI checked against doi.org