Loyalty programmes: current knowledge and research directions
Dorotic et al. (2012)
- Authors
- Matilda Dorotic, Tammo H.A. Bijmolt, Peter C. Verhoef
- Year
- 2012
- Published in
- International Journal of Management Reviews
- Dorotic, M., Bijmolt, T.H.A. and Verhoef, P.C. (2012) ‘Loyalty programmes: current knowledge and research directions’, International Journal of Management Reviews, 14(3), pp. 217–237.doi:10.1111/j.1468-2370.2011.00314.xDOI checked against doi.org