Mass customization at Hewlett-Packard: the power of postponement
Feitzinger (1997)
- Authors
- E. Feitzinger, Hau L. Lee
- Year
- 1997
- Published in
- Harvard Business Review
- Feitzinger, E. and Lee, H.L. (1997) ‘Mass customization at Hewlett-Packard: the power of postponement’, Harvard Business Review, 75(1).No DOIhbr.org