Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Fromm (2018)
- Authors
- J. Fromm, A. Read
- Year
- 2018
- Publisher
- AMACOM
- Fromm, J. and Read, A. (2018) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers. New York: AMACOM.Book, no DOI
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