Macroenvironmental analysis for strategic management
Ginter (1990)
- Authors
- P.M. Ginter, W.J. Duncan
- Year
- 1990
- Published in
- Long Range Planning
- Ginter, P.M. and Duncan, W.J. (1990) ‘Macroenvironmental analysis for strategic management’, Long Range Planning, 23(6), pp. 91–100.doi:10.1016/0024-6301(90)90106-eDOI checked against doi.org