Using return on marketing investment effectively
Hanssens (2024)
- Authors
- D.M. Hanssens
- Year
- 2024
- Published in
- Impact at JMR, Journal of Marketing Research (American Marketing Association)
- Publisher
- American Marketing Association
- Hanssens, D.M. (2024) Using return on marketing investment effectively. Impact at JMR, Journal of Marketing Research (American Marketing Association).No DOIama.org