When brands go dark: examining sales trends when brands stop broad-reach advertising for long periods
Hartnett et al. (2021)
- Authors
- N. Hartnett, A. Gelzinis, V. Beal, R. Kennedy, B. Sharp
- Year
- 2021
- Published in
- Journal of Advertising Research
- Hartnett, N. et al. (2021) ‘When brands go dark: examining sales trends when brands stop broad-reach advertising for long periods’, Journal of Advertising Research, 61(3), pp. 247–259.doi:10.2501/JAR-2021-009DOI checked against doi.org