A strategic framework for artificial intelligence in marketing
Huang (2021)
- Authors
- M.-H. Huang, R.T. Rust
- Year
- 2021
- Published in
- Journal of the Academy of Marketing Science
- Publisher
- Springer
- Huang, M.-H. and Rust, R.T. (2021) ‘A strategic framework for artificial intelligence in marketing’, Journal of the Academy of Marketing Science, 49(1), pp. 30–50.doi:10.1007/s11747-020-00749-9DOI checked against doi.org