The mechanism of internationalisation
Johanson (1990)
- Authors
- J. Johanson, J.-E. Vahlne
- Year
- 1990
- Published in
- International Marketing Review
- Johanson, J. and Vahlne, J.-E. (1990) ‘The mechanism of internationalisation’, International Marketing Review, 7(4), pp. 11–24.doi:10.1108/02651339010137414DOI checked against doi.org