Conceptualizing, measuring, and managing customer-based brand equity
Keller (1993)
- Authors
- Kevin Lane Keller
- Year
- 1993
- Published in
- Journal of Marketing
- Keller, K.L. (1993) ‘Conceptualizing, measuring, and managing customer-based brand equity’, Journal of Marketing, 57(1), pp. 1–22.doi:10.1177/002224299305700101DOI checked against doi.org