Trustworthy online controlled experiments: a practical guide to A/B testing
Kohavi et al. (2020)
- Authors
- Ron Kohavi, Diane Tang, Ya Xu
- Year
- 2020
- Publisher
- Cambridge University Press
- Kohavi, R., Tang, D. and Xu, Y. (2020) Trustworthy online controlled experiments: a practical guide to A/B testing. Cambridge University Press.doi:10.1017/9781108653985DOI checked against doi.org