Marketing 5.0: technology for humanity
Kotler et al. (2021)
- Authors
- P. Kotler, H. Kartajaya, I. Setiawan
- Year
- 2021
- Publisher
- Wiley
- Kotler, P., Kartajaya, H. and Setiawan, I. (2021) Marketing 5.0: technology for humanity. Hoboken: Wiley.Book, no DOI
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