Principles of marketing, 18th edn, global edn
Kotler et al. (2021)
- Authors
- P. Kotler, G. Armstrong, M.O. Opresnik
- Year
- 2021
- Publisher
- Pearson Education
- Kotler, P., Armstrong, G. and Opresnik, M.O. (2021) Principles of marketing, 18th edn, global edn. Harlow: Pearson Education.Book, no DOIpearson.com