A model for predictive measurements of advertising effectiveness
Lavidge (1961)
- Authors
- R.J. Lavidge, G.A. Steiner
- Year
- 1961
- Published in
- Journal of Marketing
- Lavidge, R.J. and Steiner, G.A. (1961) ‘A model for predictive measurements of advertising effectiveness’, Journal of Marketing, 25(6), pp. 59–62.doi:10.1177/002224296102500611DOI checked against doi.org