Understanding customer experience throughout the customer journey
Lemon (2016)
- Authors
- Katherine N. Lemon, Peter C. Verhoef
- Year
- 2016
- Published in
- Journal of Marketing
- Lemon, K.N. and Verhoef, P.C. (2016) ‘Understanding customer experience throughout the customer journey’, Journal of Marketing, 80(6), pp. 69–96.doi:10.1509/jm.15.0420DOI checked against doi.org