The unfavorable economics of measuring the returns to advertising
Lewis (2015)
- Authors
- R.A. Lewis, J.M. Rao
- Year
- 2015
- Published in
- Quarterly Journal of Economics
- Lewis, R.A. and Rao, J.M. (2015) ‘The unfavorable economics of measuring the returns to advertising’, Quarterly Journal of Economics, 130(4), pp. 1941–1973.doi:10.1093/qje/qjv023DOI checked against doi.org