Brave new world? On AI and the management of customer relationships
Libai et al. (2020)
- Authors
- B. Libai, Y. Bart, S. Gensler, C.F. Hofacker, A. Kaplan, K. Kötterheinrich, E.B. Kroll
- Year
- 2020
- Published in
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Libai, B. et al. (2020) ‘Brave new world? On AI and the management of customer relationships’, Journal of Interactive Marketing, 51, pp. 44–56.doi:10.1016/j.intmar.2020.04.002DOI checked against doi.org