Influencer marketing: how message value and credibility affect consumer trust of branded content on social media
Lou (2019)
- Authors
- Chen Lou, Shupei Yuan
- Year
- 2019
- Published in
- Journal of Interactive Advertising
- Lou, C. and Yuan, S. (2019) ‘Influencer marketing: how message value and credibility affect consumer trust of branded content on social media’, Journal of Interactive Advertising, 19(1), pp. 58–73.doi:10.1080/15252019.2018.1533501DOI checked against doi.org