The role of data privacy in marketing
Martin (2017)
- Authors
- Kelly D. Martin, Patrick E. Murphy
- Year
- 2017
- Published in
- Journal of the Academy of Marketing Science
- Martin, K.D. and Murphy, P.E. (2017) ‘The role of data privacy in marketing’, Journal of the Academy of Marketing Science, 45(2), pp. 135–155.doi:10.1007/s11747-016-0495-4DOI checked against doi.org