Branding the brain: a critical review and outlook
Plassmann et al. (2012)
- Authors
- Hilke Plassmann, Thomas Zoëga Ramsøy, Milica Milosavljevic
- Year
- 2012
- Published in
- Journal of Consumer Psychology
- Plassmann, H., Ramsøy, T.Z. and Milosavljevic, M. (2012) ‘Branding the brain: a critical review and outlook’, Journal of Consumer Psychology, 22(1), pp. 18–36.doi:10.1016/j.jcps.2011.11.010DOI checked against doi.org